Introduction
Dr. Pooja A is Assistant Professor of English at Kumaraguru College of Liberal Arts and Science, Coimbatore. She recently completed her Ph.D. in English at Vellore Institute of Technology (VIT), Vellore, where she also served as an Institute NET Fellow and Teaching-cum-Research Assistant, working on the interplay between translanguaging, bilingualism, and consumer behaviour in advertising. She holds a Master’s degree in English Literature from Bharathiar University, Coimbatore, where she was a University Rank Holder, and qualified the UGC-NET with a 98.56 percentile. She completed her Bachelor’s degree in English from Avinashilingam Deemed University, Coimbatore, where she was recognised as the Outstanding Performer of the Year for her contribution to the National Cadet Corps (NCC).
Her research interests lie at the intersection of Sociolinguistics, Translanguaging, Media and Communication Studies, and Advertising Discourse. Her doctoral work examined how bilingual and multilingual practices shape meaning-making in Tamil print advertisements, and she continues to explore language ideologies in multilingual and digital media landscapes. She has also worked on the semiotics of crisis communication, examining how COVID-19 cartoons and visual media construct and circulate meaning across linguistic communities.
She is a published researcher and an active peer reviewer for internationally recognised journals, including Systems (ScienceDirect), HyperCultura (Hyperion University, Romania), the International Journal of Humanities Education, and the International Journal of Literary Humanities (CG Scholar). Her work has appeared in SCOPUS-indexed journals such as Educational Research and Evaluation, Humanities, Arts and Social Sciences Studies, International Journal of Crisis and Risk Communication, and Signata, alongside publications in UGC-CARE listed journals including Studies in Indian Places, Language in India, and Think India.
She has presented her research at national and international conferences and seminars organised by institutions such as the National Institute of Technology (Goa and Trichy), Bharathiar University, Chandigarh University, Christ University, Jain University, the University of Madras, Periyar University, the Central Institute of Indian Languages (Mysuru), and Language Flow, Germany, speaking on themes ranging from multilingual signage and code-switching to language ideologies, sustainability, and literary representation.
Beyond the classroom, Dr. Pooja has organised faculty and student development workshops, including a session on verbal and non-verbal communication skills at Kumaraguru College of Liberal Arts and Science. She has served as Chairperson of her Department (2017-18). She was a Cadet Under Officer with the National Cadet Corps, represented Tamil Nadu at the inter-group handball competition winning a gold medal, and completed soft-skills training with Infosys BPM Limited. She has also worked as a content creator, writing lifestyle articles for Savemonk (a Flipkart platform) and producing UGC-NET coaching videos on English Literature and Linguistics for the Examrace YouTube channel, in collaboration with Dr. Manisha Jain of JNU.
Her academic contributions have been recognised with the Raman Research Award (VIT Vellore), and she has completed additional certifications through NPTEL and SWAYAM, including courses on the Fundamental Concepts in Sociolinguistics and the History of English Language and Literature. She has also served as a Survey Executive with the Ministry of Statistics and Programme Implementation, Government of India.
Achievements and Activities
Dedicated to advancing the fields of linguistics and advertising through her scholarly contributions.
Published research in SCOPUS and UGC CARE-listed journals, exploring topics such as translanguaging in advertising, language use in media, and the representation of social issues in literature. Her work has also been accepted for publication in esteemed international journals, including the International Journal of Crisis and Risk Communication and Educational Research and Evaluation.
Vision
To contribute to the field of linguistics and advertising, advancing research on language use, multilingualism, and cultural dimensions in media.
Strengths
A strong academic background, expertise in language dynamics, and experience in content creation and teaching.
Hobbies
Content creation related to linguistics and advertising
Inspiration in life
Pursuing knowledge, making meaningful contributions to research, and fostering connections through effective communication.
Email
[email protected]