Anandha Karthik is an Assistant Professor at the School of Visual Communication, KCLAS, and a research scholar at Amrita Vishwa Vidyapeetham, Coimbatore in the field of Mass Communication.
She comes with an industry experience of 8 years, as a graphic designer and film maker specializing in 360 degree brand marketing, and has helped build some pretty cool brands, from the ground up. A lover of film-making, typography, event management, photography and branding, she works from pencil to pen creating her designs. Working with clients from over 35 countries, for over 8 years, she has a proven track record for translating complex ideas into slick and successful designs.
Transitioning to a career in academics, since February 2018, she was a Visiting Faculty at REVA University, Bangalore for MBA – Media Communication & Marketing Management specialization.
At KCLAS, Anandha has been leading many major institutional events and spearheaded several governmental outreach projects with the Government of Odisha, Indian Airforce, etc. She was instrumental in getting UNESCO’s Global Alliance for Partnerships on Media and Information Literacy (GAPMIL) to partner with KCLAS for an international event on Media and Information Literacy.
As a part of the Information and Communications Technology Committee, she has helped with the KOED (Kumaraguru Online Education) team in developing and building the Digital Learning Architecture for KCLAS, providing technical support and training.
Ms. Anandha is also a Certified Cybercrime Intervention Officer working under National Security Database (NSD) and is a CyberCrime CopConnect First Responder, registered with Information Sharing and Analysis Center (ISAC). She is also a Cyber Expert Volunteer with the Ministry of Home Affair’s National Cybercrime Reporting Portal.
She has established and trained women for a Community Radio Station in Agra and won a National Commendation from AFWWA Central Command, IAF. She was also the Creative Design Head for an Indian Air Force War Museum at Yelahanka Indian Airforce Base, Bangalore.
She has Designed, Authored and Published 5 Coffee Table Books for the Indian Airforce & Ministry of Defence, including a book about 20 years of Aero India, which was launched by Air Chief Marshal Birender Singh Dhanoa. Her recent project was an augmented reality design for ‘Platinum Chronicles’, a book published by Harper Collins in April 2020.
Defence Research and Studies (DRaS), a defence think tank based out of India, has empanelled Ms. Anandha Karthik as a Senior Research Associate.
She has been working with United Nations (UNDP and UNFPA) as an Individual Consultant, on design and video projects for over 7 years, with the most recent being, a project with the United Nations Population Fund, as a Video Editor for Virtual Humanitarian Training.
Mrs. Anandha Karthik was the recipient of the prestigious of the Teachers’ Day Award for “Best Faculty – Creation of eContent”, “Award of Merit for Institutional Development” and Special Recognition for KOED Team Support (Kumaraguru Online Education).
She was the recipient of the prestigious ‘Juhi Memorial Award’ from the Defence Services Staff College, Wellington. She has also won an ‘Excellence Award’ for her Outstanding Contribution to the Media & Communication Department at Manipal University, Dubai.
She has a keen interest in the areas of Advertising, Cyber Security, Media Literacy, Human Rights, Sustainability, Communication Design, Social Media and Design for Change & Development.
Typography, Mixed Media, Filmmaking, Multimedia Storytelling, Dramatics, Dance, Debates, Model UN
Zest for Life, Never Say No Attitude, Always with a Smile and Easily Adaptable.
My line of work has always been with an intention of “Design for Change”. I hope that one day, I can work at the United Nations HQ in New York, the field of Communication Design for Change & Development.
Inspiration in Life
Life itself! Every person that I meet, is a page in my story of life, and they inspire and touch my life in their own way