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X-WR-CALDESC:Events for Kumaraguru College of Liberal Arts & Science (KCLAS)
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DTSTART:20230101T000000
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DTSTART;TZID=Asia/Kolkata:20241007T080000
DTEND;TZID=Asia/Kolkata:20241011T170000
DTSTAMP:20260729T102313
CREATED:20241029T114157Z
LAST-MODIFIED:20241029T114258Z
UID:7006-1728288000-1728666000@www.kclas.ac.in
SUMMARY:International Immersion Program @ Malaysia
DESCRIPTION:A group of final year students of Management\,Commerce\, Economics & Psychology\, accompanied by 2 faculty members\, has landed in Malaysia to participate in an international immersion program at Taylor’s University\, enhancing their “cultural and academic experiences.”\n    Coordinators from Taylor’s University warmly welcomed the students at the airport. \nDay 1: Global Immersion Programme\nDr. Sharmi Iyer warmly welcomed us to the programme and introduced the schedule\, workshops\, and key organizers. She then handed over to Dr. Zalena Muhammad\, who led the session on “Sustainability Marketing in Cross-Cultures.” \nSession 1: Product Ideation\nStudents divided into 5 teams; \n\n	\n		Task: Choose an Indian product to introduce in Malaysia\n	\n	Brainstorming and presentations\n\n\n	Session 2: Business Model Canvas\n	Dr. Chong WY guided students in creating a business model canvas for their chosen product.\n        Team presentations through illustrated canvases \n	Session 3: Pitch Deck Presentation\n	Dr. Jessi Chang taught pitch deck preparation and types. \n	Video illustrations of good and bad pitch decks. Teams prepared and presented their pitch decks.Group 1 was voted as best pitch and awarded a Star bucks voucher of RK 50.\n            Finally Start-up Success Stories by inspiring talks from current and former Taylor’s University students who successfully founded their own start-ups\, sharing experiences and insights. \n            \n                \n                    \n                \n            \n    \n    \n    Day 2: Global immersion programme covered\n	\n		Design thinking\n                Family Business and\n                Critical Thinking\,reported by Mageswaran\, III BBA IB\n	 \n	We learned today on Design thinking conducted  by Dr. SHARMINI where she gave an activity on design thinking ( You need to go and interact with a student of taylor and create a flow chart type where it has the problem\, your opinion and a solution. Each member of a team have to write 8 ideas for the problem for timer of 8 minutes. With all the ideas the best and valuable idea will be chosen and presented. \n	Session on Family Business\n	The faculty stated us on how a family business works and problems affecting it. He also explained how a family business can go down through generational. How money/ share/ position plays a major role in this. He gave examples of famous family business in Malaysia and showed us different companies who are successfull in family business. \n	Critical Thinking/ Entrepreunership\n	Ms. Varshini and Ms. Dhanuja explained on entrepreunership’s mindset and gave a activity based on this and this leads to critical thinking. ( showed us an image of simple products and told to tell innovation of that product & gave us odd business ideas and asked to pitch that on how will the business will be started\, how will it promoted\, how will it be priced\, how will it be serviced.. etc. The odd business ideas include *Desserts from Insects*\, *Haunted house Cleaning Service* \, *park for Senior Citizen* and so on. Overall the day 2 was  about learning Design thinking. \n	\n    \n    \n    \n    Day 3:\n	Industrial  Visit Report : \n    Today\, we had the privilege of visiting Gelotomania\, an Italian ice cream-making company in Malaysia. We learned about the intricate process of making gelato\, including the selection of ingredients and specific recipes\, and explored the overall business services the company provides. Two students volunteered to make gelato\,( Ms.Meghashree and Ms.Smrithi Bohra\, III BBA IB)  and we had the chance to taste various flavours  of  ice cream. In the afternoon\, we headed to Genting Highlands\, where we had a lot of fun enjoying the activities and the beautiful surroundings.  Reported by R.Sowjanya III BBA IB. \n	\n        \n            \n        \n    \n    \n    \n    Day 4: \n	Report by Ms. Sanju Vikashini.\, III BBA IB ( Entrepreneurial Talks )\n	\n		Session 1:There  was an  Entrepreneurial  talk on Digital Solutions by Aqtech  by MDEC. \n                    Aqtech specializes in providing innovative digital solutions tailored to diverse business needs\, helping organizations optimize operations through technology. Their services include AI-driven applications\, cloud solutions\, and data analytics\, enhancing business efficiency and competitiveness in the digital era. The Q& A session and an Entrepreneurial talk by  Mr. Navin Chinnathambi\, Head of Department\, Digital Agriculture  technology Eco system  on  Malaysia’s Digital Economy. \n	 \n	\n		Session 2:Malaysia’s Strategic Position  by Dr. Padmanabhan\n	 \n	Malaysia’s geographic location offers access to key international trade routes\, making it a strategic hub for businesses. The country’s economic foundation is strengthened by favorable tax incentives and supportive policies for industrial growth\, particularly in technology and manufacturing sectors. Malaysia’s emphasis on the Fourth Industrial Revolution (IR 4.0) is transforming industries\, fostering innovation\, and attracting foreign investments.  During the  end of the  sessions\,  Taylor’s  University- PG programmes were oriented  to the students  and the day  was  closed  with  entrepreneurial  Spirit.  \n	\n        \n            \n        \n    \n    \n    \n\n    Campus  Tour\n	A  campus  tour  was arranged  by the organisers   and  the students  have explored  the Taylor’s University\, Malaysia Campus.  The students were taken to the  Library  and the  digital  system  of the library  was  explained by the  Librarian.  The  digital machines  for   entry\, borrowing and returning of  books\,  quiet place for  reading\,  a MAC Lab\,  Venue  for Group discussion  were   witnessed by the  students. \n		Also  to note  that\,  there was  a  Board  on “HOW  ARE YOU FEELING TODAY”  has  grabbed our interest. \n	 \n    \n        \n            \n        \n    \n    \n\n	ENTREPRENEURIAL  EVENTS  AT THE  CAMPUS\n	The  students  of  Taylor’s University  campus   have a Market  by  students /alumnis   and   outsiders to sell their  products made on their  own.   This  market  is  functioning  everyday to  display variety of  products like\,  Women accessories\, Mobile  pouches\,  stickers\, Fruits\,  Food  items  etc.\, The university is  also  involved in  educating  underprivileged women on entrepreneurship  and allocating space  / venue  for  3 months  to  sell their products  after the course.  They sell  Indian food items\,  Paani Poori\, Fruits\,  snacks  and  many more.  \n	\n        \n            \n        \n    \n    \n    \n    Knowledge Sharing Sessions :\n	Opportunity  to  address the  Students of International Business by KCLAS Faculty \n	Insights on India’s geographical significance\, trade policies\, and internationalization strategies was presented by Dr. Jayanthi. India\, with key neighboring countries like China and Pakistan\, leverages its location to build strong trade ties. Its Foreign Trade Policy (FTP) and Free Trade Agreements (FTAs) enable Indian companies to thrive globally. The Uppsala Theory explains how firms gradually internationalize\, a process particularly relevant for India’s SMEs. I  have  shared the  components  of Transnational corporations’ strategies  adopted by   Asian Paints\, Infosys\, Tata Group\, and Dr. Reddy’s exemplify global success through adaptability. This session   has  explored  how these dynamics influence India’s global economic standing and transnational growth strategies.  The students  were interested  to  listen to  the   Cultural aspects  and   Transnational strategies  from Indian perspective.  Dr. Sharmini Gopinath had  arranged the session with Dr Christina Rathi\, a professor of International  Business. \n	\n        \n            \n        \n    \n    \n    \n    \n    Final Day\n	Dinner with the  VC of Taylor’s University\n	The students were invited to join a dinner with the Vice Chancellor\, Dr. Lee\, and the Dean of the University. A variety of food was arranged\, and the students thoroughly enjoyed the campus and the warm hosting by Dr. Sharmini Gopinath\, Coordinator for the GIP. The students were impressed by the delightful campus experience\, the delicious dinner\, and Dr. Sharmini’s gracious hosting and guidance\, before bidding  good bye  to the University.
URL:https://www.kclas.ac.in/event/international-immersion-program-malaysia/
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