Faculty Profile

Name :

Dr. P. Prasanna

Qualification :

M.Com., M.Phil., PGDCA., Ph.D

Designation :

Assosiate Professor

Introduction

A compassionate and zealous teacher, with an intention to guide and help students in building their career. He holds a doctoral degree in Marketing from Bharathiar University, with more than 15 years of teaching and academic experience he has played a vital role in admission and examination process. Dr. Prasanna has presented papers in 15 national and internal conferences and has published 12 articles in reputed journals. He was awarded with UGC minor research project in the year 2015. He is the life member in All India Commerce Association. His area of interest in teaching includes Taxation, Corporate Accounting, Cost Accounting and Company Law.

Hobbies

Pet Keeping, Traveling, Astrology.

Strengths

Students Centric, Optimistic

Vision

To enhance the academic and inculcate moral values in my students.

Email

[email protected]

Professional Qualification

Level	Degree	University	Year
Doctorate	PhD	Bharathiar University	2014
Masters	M.Com	Bharathiar University	2004

Research Work in Masters/ M.Phil/ PhD

Level	Research Topic	University	Year
PhD	Impact of Customer Relationship Management in Departmental Stores with Special Reference to Coimbatore City	Bharathiar University	2014

Publications

No.	Title	Name of Journal / Vol. No. / Issue No. / Page Nos	ISSN No.	Month Year
1	Sustainable Green Efforts of Grundfos to Sustain Renewable Energy.	E-Book on Green Business Strategy pp: 678 – 688	ISBN: 978-81-909387-1-6	Jan – 2011
2	Market Capitalisation of Equity Payouts – A Study on Infrastructure Companies	AIMS International, Houston, TX 77065 USA.pp 211-219	ISBN:978-81-924713-0-3	Jan – 2012
3	Migration and Problems faced by Remitters	Political Science and Public Administration Wing, Directorate of Distance Education , Annamalai University , Annamalai Nagar – 608002 and TODAY PUBLISHERS 192, Bells Road, Chennai – 600 005 pp 141-143	ISBN:978-93-81992-10-4	Mar – 2012
4	Impact of Customer Satisfaction towards Behavioural Intention	International Journal of Business, Management and Social Sciences, Vol. III, Issue 1 (IV), pp 50-52	ISSN:2249-7463	Sep – 2013
5	A Study of Medical Tourism in India	Excel India Publishers, 91A, Ground Floor, Prathik Market Munirka, New Delhi – 110067. pp 81-89	ISBN: 978-93-83842-06-3	Feb – 2014
6	Application of Activity Based Costing in Coimbatore Region	Bharti Publications, 4819 / 24, 3rd Floor, Ansari Road, Darya Ganj, New Delhi – 110002. pp 83-89	ISBN: 978-93-81212-98-1	Jan – 2015
7	Data Mining Technique for Analytical Customer Relationship Management in Retailing	MJP Publishers, No. 5 Muthu Kalathy Street, Triplicane, Chennai – 600005. pp 567-573	ISBN:987-81-8094-165-8	Feb – 2015

Presentations

Sl.No.	Title of the Article	Name of the Conference /Seminar /Symposium	Venue/Place	Date
1	Green ICT	National Seminar on Synergize: Green to Gold	Annamalai University	3rd September, 2010
2	Green Marketing	63rd All India Commerce Conference	Goa University	01 – 03 October, 2010
3	Indulging Values in ICT Enabled Financial Inclusion for Rural Networking	International Conference of Strategic Management Forum on “Challenges to Inclusive Growth in the Emerging Economies”	IIM- Ahmedabad	15 – 17 December, 2010
4	Regulatory Framework for emerging Telecom Environment	64th All India Commerce Conference	Pondicherry University	13 – 15 December, 2011
5	Prospects of Foreign Direct Investment in Multi-Branded Retailing	65th All India Commerce Conference	K.P.B. Hinduja College of Commerce, Mumbai	09 – 11 November, 2011
6	Customer Satisfaction and Behavioural Intention in Retailing	Tenth AIMS International Conference on Management	IIM- Bangalore	06 – 09 January, 2013
7	Impact of Customer Satisfaction towards Behavioural Intention	66th All India Commerce Conference	Bangalore University	05 – 07 December, 2013
8	Impact of FII on Stock Market in India with special reference to BSE Sensex	67th All India Commerce Conference	KIIT University, Bhubaneswar	27 – 29 December, 2014

FDP/ Workshop/ Training Attended

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Oraganiser	Place	Dates
1	Training on ISO 9001:2008 Awareness and Internal Auditing	VLB Janakiammal College of Arts and Science	Coimbatore	June 2009

Awards/ Achievements/ Others

No.	Name of the Awards/Achievements/Others	Description	Organisation	Month/ Year
1	Chairperson	Tenth AIMS Internatioanl Conference on Management	IIM – Bangalore	06 – 09 January, 2013
2	Member	Board of Studies in Commerce	Sri Krishna Arts and Science College, Coimbatore	2011 – 2018

Participation in Conference

S.No.	Author/ Co-Authors	Title of the paper	Theme of Conference	Date	Organising Institution	Level
1	Prasanna. P	Data Mining Technique for Analytical Customer Relationship Management in Retailing	International Conference on Trends in Retailing and Branding	19 & 20 February 2015	University of Madras	International
2	Prasanna. P	Application of Activity Based Costing in Coimbatore Region	6th PIMG International Conference on Creative and Innovative Excellence for World in Motion	10 – 12 January 2015	Prestige Institute of Management, Gwalior, Madhya Pradesh	International
3	Prasanna. P	Impact of FII on Stock Market in India with special reference to BSE Sensex	67th All India Commerce Conference	27 – 29 December 2014	KIIT University, Bhubaneswar	National
4	Prasanna. P	A Study of Medical Tourism in India	4th National Conference on Growth Drivers in the Indian Economy	1 February 2014	Dr. S. Radhakrishnan College of Business Management, Nagpur	National
5	Prasanna. P	Impact of Customer Satisfaction towards Behavioural Intention	66th All India Commerce Conference	05 – 07 December 2013	Bangalore Univesity	National
6	Prasanna. P	Customer Satisfaction and Behavioural Intention in Retailing	10th AIMS Interanal Conference on Management	06 – 09 January 2013	IIM Banaglore	International
7	Prasanna. P	Prospects of Foreign Direct Investment in Multi-Branded Retailing	65th All India Commerce Conference	09 – 11 November 2012	K.P.B. Hinduja College of Commerce, Mumbai	National
8	Prasanna. P	Migration and Problems faced by Remitters	International Conference on Good Governance and Sustainable Development	22 & 23 March 2012	Annamalai University	International
9	Prasanna. P	Market Capitalisation of Equity Payouts – A Study on Infrastructure Companies	9th AIMS Interanal Conference on Management	1 – 4 January 2012	FLAME, Pune	International
10	Prasanna. P	Regulatory Framework for emerging Telecom Environment	64th All India Commerce Conference	13 -15 December 2011	Pondicherry University	National
11	Prasanna. P	Sustainable Green Efforts of Grundfos to Sustain Renewable Energy.	International Conference on Green Business Strategies	06 – 07 January 2011	JK Business School, Gurgaon, Hariyana	International
12	Prasanna. P	Indulging Values in ICT Enabled Financial Inclusion for Rural Networking	International Conference of Strategic Management Forum on “Challenges to Inclusive Growth in the Emerging Economies”	15 – 17 December 2010	IIM Ahmedbad	International
13	Prasanna. P	Green Marketing	63rd All India Commerce Conference	01 – 03 October 2010	Goa University	National
14	Prasanna. P	Green ICT	National Seminar on Synergize: Green to Gold	3 September 2010	Annamalai University	National

Workshop FDP

S.No	Title of the programme	Workshop/FDP/Training	No.of Days	Name of Oraganiser	Level	Date
S.No	Title of the programme	Workshop/FDP/Training	No.of Days	Name of Oraganiser	Level	From	To
1	ISO 9001:2000 Awareness	Training	1	ZANDIG TQM Solutions Pvt., Ltd.,	National	21.12.2006
2	Banking and Financial Services	FDP	4	ICICI Bank	National	13.10.2008	16.10.2008

MOOC

Faculty Online Course/ Certification Details
S.No	Name of the Faculty	Course	University	Portal	Duration	Date of Completion	Certificate Link
1	Prasanna.P	Customer Analytics	Wharton, Univeristy of Pennsylvannia	Coursera	5 weeks	08.10.2018	https://coursera.org/share/3fd3ff7065a5656e02d43ae5e21d42dc
2	Prasanna.P	Opertaions Analytics	Wharton, Univeristy of Pennsylvannia	Coursera	5 weeks	20.10.2018	https://coursera.org/share/0402fc09b80a011654b1bcaa3604d2c9
3	Prasanna.P	Functional Foods: Concepts, Technology and Health Benefits	IIT Kanpur & Commonwealth of Learning	agMOOC	4 weeks	19.11.2018	https://www.agmoocs.in/manage/functionalfoods/sites/default/files/certificates/5bfd5719ef262e7915609b61.pdf

Membership

Professional Membership Details
S.No.	Faculty Name	Department	Type of Member	Institution	Place	Validity of Membership
S.No.	Faculty Name	Department	Type of Member	Institution	Place	From	To
1	Prasanna. P	Commerce	Life Membership	All India Commerce Association	Haryana	Life Membership

Research Projects

S.No	Title of Research	Role	Nature	Fund Allotted (In Lakhs)	Funding Agency	Duration	Status
1	Determinants and Pattern of Saving Behaviour in Rural Households of Coimbatore North and South Taluk and Madukkarai Taluk of Coimbatore District.	Principal Investigator	Minor	2 L	UGC	2015-2017	Completed